The House of Suntory


1923

 

Shinjiro Torri, the founding father of Japanese whisky, began developing a whisky as he saw a gap in the market for an authentic Japanese whisky.

At the time, Japanese people were mainly drinking Scottish whisky, but Torri felt there was a need for an original Japanese whisky.

 

1929

Yamazaki Distillery is built close to the ancient capital of Kyoto.

Suntory's first real malt whisky, Shirofuda White Label, was created. However, it was not popular as it didn’t fit the taste preferences of Japanese consumers.

 

1937

Kakubin Whisky is introduced.

This sparked interest in whisky for many Japanese people. It also defined and grew Suntory’s success and popularity. It is still Japan’s #1 selling whisky.

 

1970

Suntory changes the way Japanese people drank whisky with the creation of the Mizuwari, a water and whisky drink that pairs well with Japanese cuisine.

 

1974

Suntory is the first Japanese company to use an American celebrity in their advertising campaigns.

This iconic commercial features Sammy Davis Jr. doing what he does best, being an entertainer. Davis ad libs his entire performance by beatboxing and making rhythmic noises, all while flawlessly pouring himself a glass of Suntory Whisky.

 

1990s

Suntory sets sight on becoming Japan’s leading food and beverage company. They expand their business to include snacks and soft drinks.

Some of their most popular beverage brands include BOSS, V, Orangina, GREEN DAKARA, Pepsi Japan Cola, C.C. Lemon, Natchan, TEA+, and Okky. 

 

2003

The film Lost in Translation introduced Suntory whisky to global masses with the iconic quote from Bill Murray, “For relaxing times, make it Suntory time”. 

 

2005

 Suntory introduces a new corporate logo. It symbolizes water and the company’s thought of always being free, fresh, and flexible like water.

 

2010s

In 2010, 2012, 2013, and 2014 House of Suntory Whisky is named the four time Distiller of the Year at the International Spirits Challenge in London.

In 2017, Suntory Whiskys win 15 gold medals at the International Spirits Challenge.

They have still continued to collect awards and accolades in the world of whiskys.

 

2018

Suntory introduces Haku Vodka.

Haku Vodka is part of House of Suntory’s next generation premium spirits. Made with 100% Japanese white rice and filtered through bamboo charcoal to give it an unparalleled soft, round, and subtly sweet taste. Haku Vodka embodies Suntory founder Shinjiro Torii's philosophy of ‘monozukuri’ craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.

 

2021

 Japangeles x Haku Vodka- a collaboration that defies definition.

 

TODAY


Suntory employs over 40,000 people and had a consolidated revenue of 20.4 billion U.S. dollars in 2020. They conduct business in Japan, Asia, Europe, the Americas, and Oceania. They are a leader in premium spirits. You can visit  Yamazaki Distillery in Osaka, Japan and experience the exhibits, enjoy whisky tastings, and shop.