Japangeles x Haku Vodka
This Asian Pacific American Islander Heritage Month, we partnered with House of Suntory’s Haku vodka to create an exclusive collection that was built by the community, for the community.
Much of the anti-Asian hate crimes that our communities have suffered in this past year have been targeted at our elders, the OGs and founders who have helped pave the roads that we walk on today. Through the lens of this collection, we will help our founders reclaim their narratives because they are not weak by any definition. They are #AAPISTRONG.
Inspired by the attributes and aesthetics of Haku vodka, our opening collection is modeled by real Asian American OGs who are legends in our local AAPI community, and who continue to positively shape the AAPI narrative. Actress Tamlyn Tomita has graced the silver screen since Karate Kid II. Filmmaker Steve Nagano has been telling AAPI stories since his father gave him his first camera back in 1972.
This collection is a part of Haku vodka’s larger campaign, Defy Definition.